Social QI
Social Qi is a company specializing in social and political data analysis, using advanced artificial intelligence technologies to provide valuable insights into political trends and behaviors.
project
projeto
The main challenge was to create a system capable of efficiently processing Brand Watch data and transforming it into intuitive and informative graphical visualizations. It was necessary to develop a solution that could be easily integrated into Social Qi's AWS environment and provide insights into different aspects of the political landscape, from the general population to specific influencers.
The project involved developing a solution to collect, record, and analyze data made available by Brand Watch, with a focus on political information. The goal was to create five distinct graph visualizations, offering a detailed analysis of the Brazilian political landscape.
The implementation of this solution has provided Social Qi with an unprecedented ability to analyze and visualize complex political data. The system allows for a deeper understanding of political dynamics, from the behavior of the general population to the influence of key players in the political landscape. The graph visualizations offer valuable insights into the interconnections between different political groups and the influence of the media, allowing for a more sophisticated and strategic analysis of the Brazilian political landscape.
solution
solução
To meet Social Qi's needs, we developed a comprehensive and innovative platform that collects and processes Brand Watch data, transforming it into intuitive and informative graphical visualizations. The heart of the solution is a system that creates five distinct graph visualizations, each offering a unique perspective on the Brazilian political landscape. These visualizations include an analysis of the general population talking about all parties, categorized in the political spectrum of Right, Left, and Center; a mapping of the main names most mentioned or engaged by party; an analysis of press coverage of parties; a comparison between the non-politicized population and party militants; and an identification of influencers who impact the non-politicized population. To facilitate navigation between these different visualizations, we implemented a basic and intuitive menu, allowing users to easily switch between different analysis perspectives. The solution was designed to be published separately from Social Qi's current website, ensuring flexibility and data integrity. The entire system was developed with the premise that the data provided by Brand Watch is legitimate, focusing our efforts on creating a powerful and effective visualization tool that transforms this data into actionable insights for Social Qi's clients.
Agile methodology is a dynamic framework that prioritizes incremental deliveries and continuous adaptability. With a focus on short sprints, it fosters collaboration between cross-functional teams and clients, ensuring a rapid response to changes. By utilizing practices like Scrum and Kanban, we optimize the workflow and maximize value delivery. Our agile approach ensures efficiency and constant alignment with client needs, driving superior results.
"The developed solution transformed our ability to analyze the Brazilian political landscape. The graph visualizations allow us to clearly and immediately understand the complex relationships between different political actors, media, and the population. This tool has not only improved our analysis but has also positioned us as leaders in political intelligence in the market. We are impressed with the depth of insights we can now offer our clients."
