Farm
Group Soma is one of Brazil's leading fashion groups, bringing together iconic brands such as Farm, known for its vibrant prints and unique style. Farm stands out in the market for its creativity and innovation, bringing pieces that reflect Brazilian culture and spirit.
project
projeto
The challenge was to implement a technology that would allow for the automatic and accurate recoloring of prints, ensuring that the new color combinations were consistent with Farm's aesthetics. The solution needed to be efficient and easy to integrate into the design team's creative process.
The project involved developing a generative AI solution for recoloring the prints of Farm brand clothing. The solution uses image references to create color variations while maintaining the brand's essence and visual identity.
The implementation of the solution resulted in a more agile and creative design process, allowing Farm to explore new color combinations without compromising the brand's identity. This not only increased the design team's efficiency but also expanded the range of options available to consumers, strengthening Farm's position in the market.
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solution
solução
We developed a generative AI tool that analyzes image references and applies new color palettes to existing prints. The solution was designed to be intuitive and flexible, allowing Farm designers to quickly experiment with different color options and find new inspirations for their collections.
Agile methodology is a dynamic framework that prioritizes incremental deliveries and continuous adaptability. With a focus on short sprints, it fosters collaboration between cross-functional teams and clients, ensuring a rapid response to changes. By utilizing practices like Scrum and Kanban, we optimize the workflow and maximize value delivery. Our agile approach ensures efficiency and constant alignment with client needs, driving superior results.
"Working with the generative AI solution was an incredible experience for our design team. The ability to explore new color palettes quickly and intuitively exceeded our expectations and allowed us to innovate without losing Farm's essence. It was surprising to see how technology can complement the creative process so effectively."
