Claro | MAX
Claro is one of the largest telecommunications operators in Brazil, offering a wide range of services including mobile telephony, broadband internet, and pay TV. The company is recognized for its technological innovation and commitment to providing high-quality experiences for its customers.
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project
projeto
The main challenge was to demonstrate the potential of 5G to transform the content consumption experience, highlighting the speed and quality of transmission that this technology can provide. Additionally, the partnership needed to attract new users to both platforms, Claro and HBO Max.
The "Chute 5G" project was a collaboration between Claro and HBO Max, aimed at integrating 5G technology with exclusive HBO Max content. The goal was to offer users an enhanced entertainment experience, exploring the capabilities of 5G for high-quality streaming and interactivity.
The partnership resulted in a significant increase in the acquisition of new users for both platforms. Consumers reported a superior viewing experience, with greater speed and image quality. The project also reinforced Claro's position as a leader in technological innovation in the telecommunications market.
solution
solução
The solution involved creating an integrated campaign that used 5G to offer superior quality, uninterrupted streaming of HBO Max content. The campaign included live demonstrations and interactive experiences that allowed users to directly experience the benefits of 5G.
Agile methodology is a dynamic framework that prioritizes incremental deliveries and continuous adaptability. With a focus on short sprints, it fosters collaboration between cross-functional teams and clients, ensuring a rapid response to changes. By utilizing practices like Scrum and Kanban, we optimize the workflow and maximize value delivery. Our agile approach ensures efficiency and constant alignment with client needs, driving superior results.
"The Chute 5G project exceeded our expectations by demonstrating how technology can transform our customers' entertainment experience. The collaboration with HBO Max was essential to showcase the power of 5G, providing an unprecedented viewing experience. We are excited about the positive impact and look forward to exploring more possibilities with this technology."
